LE+D

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In 2020, the collaboration between LE+D and Sovrappensiero Design Studio took shape—a visionary synergy blending the technical excellence of architectural lighting with the conceptual and poetic sensitivity of product design. Over the years, this shared artistic direction has crafted a vision that celebrates the present while reaching into the future, exploring new business models and advanced technical solutions that enhance architectural experiences. This partnership represents a journey of ongoing research and refinement, where light and material become storytelling tools capable of evoking emotions and unveiling fresh perspectives.

We’ve developed a new strategic direction for the company, aimed at redefining its identity and elevating its tone of voice to a more sophisticated, authoritative level. Our goal is to fully leverage the company’s technical and creative know-how, establishing a solid and distinctive presence in the industry. This evolution is based on a refined and impactful visual language that communicates the brand’s value clearly, positioning it at a higher level where architectural precision and design sensitivity meet in harmonious balance. To implement this shift, we’ve conceived a new graphic line that synthesizes the worlds of art and functionality into a pure, evocative form. The graphic theme is designed to distill meaning into a few powerful and memorable strokes, a visual representation that conveys the essence of the company with immediacy and elegance.

In particular, the choice to work with linear elements, such as light, allows every graphic reference to serve as an effective tool in building a strong and recognizable identity. This visual line, integrated into all brand expressions, becomes a vehicle for communicating the company’s commitment to excellence and innovation with coherence and strength. In summary, this new strategic direction represents not only a stylistic evolution but a true statement—a clear and sophisticated visual identity capable of narrating the company through a distinctive aesthetic representation, fully aligned with the expectations of a constantly evolving market.